How to start, grow and scale your UK accountancy practice faster - exclusive, free bonus content for readers.

Buy Practice! on Amazon via this link and copy your Amazon receipt number. Return to this page and enter your details into the form below to unlock your exclusive bonuses.

Your exclusive bonus is my ‘New Practice Toolkit’—a curated selection of resources including How to get your first 10 clients: a proven strategy that works including proven lead generation and sales strategies, a Guide to leveraging Xero and cloud accounting technology and a UK accounting practice compliance checklist to ensure you meet all the UK regulatory requirements for accountancy practices.

Not sure - find out more about Practice!

You’re a qualified accountant. You’ve put in the years, mastered your craft, and now you’re thinking about stepping out on your own. Maybe you want more flexibility, better clients, or a practice that works for you—not the other way around. But where do you start?

That’s exactly what Meera faced in Practice! How Meera Built an Accounting Practice That Gave Her More Money, Financial and Time Freedom. If you’re ready to build a thriving, modern firm, here’s what you need to know.

Meera was in your shoes—talented, experienced, but stuck in a rigid, outdated practice. She wanted more than just compliance work and long hours. When she met David, a mentor who had already built a successful digital-first practice, she learned the key principles that transformed her approach:

1. Trust Your Instincts – The biggest risk is staying where you are.
2. Attract the Right Clients – Work with clients who value your expertise.
3. Niche Down – Specialising makes you stand out in a crowded market.
4. Charge What You’re Worth – No more underpricing your services.
5. Leverage Technology – Automate low-value work and focus on strategy.
6. Set Clear Boundaries – Define your services and avoid scope creep.
7. Onboard Clients Properly – Start as you mean to go on.

One of the first things Meera had to embrace was technology. If you want to run a practice efficiently, cloud accounting, automation, and AI-driven tools are essential. They free up your time so you can focus on high-value advisory work rather than drowning in admin.

She also ditched time-based billing in favour of fixed-fee, value-based pricing. Clients aren’t just paying for tax returns—they’re paying for peace of mind, strategic advice, and financial clarity. Positioning yourself this way allows you to attract high-value clients who respect and pay for your expertise.

Finding Clients (without cold calling or desperation pricing): Relying on referrals alone won’t cut it. Meera learned how to use LinkedIn, content marketing, and Google My Business to attract the right clients.

She followed the 7-11-4 rule: potential clients need 7 hours of exposure, 11 touchpoints, and to see you in 4 different places before they trust you enough to sign up. By consistently showing up with valuable content, she built credibility and a steady pipeline of leads.

Meera didn’t just build a practice—she built a business that gave her the freedom, financial security, and fulfilment she wanted. And that’s the real lesson: success in accounting isn’t about working harder—it’s about working smarter.

So, if you’re thinking about starting your own practice, ask yourself—what kind of business do you want to build? More importantly, what kind of life do you want to create?

In Practice!, you’ll discover:

✔ The essential principles behind every successful accountancy practice.
✔ How to master compliance and avoid regulatory pitfalls.
✔ Proven strategies to attract your ideal clients—and keep them.
✔ How to price your services for maximum profitability.
✔ The tech stack and AI tools that will save you time and streamline operations.

Practice! is your essential guide to launching and growing an accountancy practice that gives you financial success and personal freedom. If you’re ready to take control of your career, serve high-value clients, and build a business you love, this book is for you.

It’s time to take control. Buy Practice! today and start building the practice - and life - you deserve!